It is estimated that, by the end of 2018, there will be over 6 billion smartphones in use, globally. Furthermore, there are already more mobile devices in circulation than there are human beings on the planet. With such deep market penetration of mobile adoption, marketers are seeing a gold mine and they wouldn't be wrong.
Statistics and facts from websitebuilder.org suggest that the average global mobile user spends 4 hours and 6 minutes on the Internet from their mobile devices. The time is split with 51 minutes being used on the mobile web, and the remaining 3 hours and 15 minutes being spent on mobile apps and games. Mobile now represents almost 2 out of 3 digital minutes, and with 4 out of 5 consumers turning to their mobile phones to shop, mobile marketing is becoming a monster of an industry.
Mobile marketing converts better, delivers better ROI and is accessible by the biggest global audience available to any brand, regardless of sector. 37% of consumers are more likely to purchase from a mobile-optimized site and the average order value on desktop is about 27% lower than the average order value made on a mobile app. This translates to more money and a cheaper price per lead than almost any other marketing channel available.
With the mobile market still growing at an unprecedented rate, the future of marketing will be direct to the mobile devices of the consumer. It is expected that by 2018, 30% of all global e-commerce will come from U.S. smartphone users alone.
With the clear benefits to marketers and brands, the trend towards mobile is looking very bullish, to say the least. Mobile marketing is becoming more and more important in any brand or businesses marketing strategy.