Blogging is a very sophisticated activity. It does not resemble online trade, affiliate marketing, and other types of online businesses. I found that blogging is the most complicated and difficult online activity. What is more, it is very hard to earn money blogging. I do not say it is impossible. However, I can assure you that blogging requires a lot of time to be monetized. High volumes of web traffic are essential to monetizing a web resource. Therefore, to monetize a blog, a blogger needs to do everything in order to attract as many visitors as possible. To be more accurate, blogging is not a sole activity of writing and publishing. A successful blogger means a universal specialist. You cannot succeed in blogging if you are not good at writing, SEO, affiliate marketing, social media marketing, branding, PR, and many other things. Thus, blogging involves a lot of different specialties and professions.
Today, I will talk about one of the most important elements of blogging. This constituent is guest posting. If you are a professional blogger, you already know everything about guest posting. If you are a beginner, you have heard about guest posting thousands of times. In most cases, beginning bloggers underestimate the importance of guest posting. It is easily understandable. A blogger needs to prepare new materials for his own blog. Therefore, it becomes almost impossible to have some free time and will to write posts for other famous and popular blogs. I have been blogging for approximately 4 months, and have not written a single guest post yet. Even though, I perfectly understand the importance and benefits of guest posting. I am planning to write some awesome guest posts for such influential blogs like CNN, BBC, Discovery, The Huffington Post, and other popular web resources. Everyone is talking about guest posting. However, only a few bloggers teach how to choose the best strategy for guest posting. All of us know how important it is to guest post. Nevertheless, only a few of us are aware of the rules we should follow during guest posting. Guest posting does not guarantee you any success. Your guest post can fail or succeed. It all depends on the quality of your work. For this reason, I decide to write this post giving you some useful tips to make guest posting maximally effective for your blogging business. Right now, I will give you some recommendations that will help you choose the best strategy for guest posting.
1) GUEST POSTING IS EFFECTIVE ON AUTHORITATIVE WEBSITES
As you know, guest posting is used for several purposes. Sometimes, guest posting is used to promote and advertise your business. Guest posting can expose your online activity to millions of people worldwide. In some cases, people guest to build high-quality backlinks pointing back to their own blogs. Finally, guest posting is used to reach diverse objectives. No matter what your intention is, guest posting will be effective only on high-quality websites. If you guest post on some unknown blogs, you will merely waste your time. Guest posting on unpopular websites will not promote your business. Since people do not visit these web resources, your guest post will not be visible. Backlinks from low-quality websites will not benefit your SEO anyhow. In some cases, bad backlinks can harm your SEO. Therefore, you should target only high – quality websites to publish your guest posts. Every blogging niche has its own authorities. Most of them accept guest posts.
I advise no wasting your time guest posting on unpopular blogs. Guest posts on these web resources have no positive influence on your online business.
2) MAKE A LIST OF POPULAR WEBSITES THAT ACCEPT GUEST POST
Now, when you have understood that guest posting will be effective only on popular websites, you should find some of them. You can use Google for this purpose. Also, there are some good SEO resources that provide you with lists of high-quality websites that accept guest posts. This one www.seoprofiler.com is the best of them. You can use this tool to find websites and blogs with high DA (Domain Authority). Google will also give you some effective references where you can find authoritative websites for guest posting.
3) MAKE SURE THE WEBSITES WILL SATISFY YOUR NEEDS
As I have already mentioned, people use guest posting for different purposes. Some of them are building a brand, self-promotion, advertisement, building backlinks, and many other things. Keep in your mind that all popular websites have different terms and policies. They do not resemble each other. If you want to guest post in order to build dofolow backlinks, make sure that the website will include your backlink in your post. Some websites agree to accept guest posts. On the other hand, they do not allow backlinks. Some of the popular websites will not even include your credential in your post. They will merely mention that an article is written by a guest author. For example, I have seen a lot of anonymous guest posts on ProBlogger. I see no reasons to guest post on these websites. It is a mere waste of time. However, if you want to merely develop your writing skills, anonymous guest posting may help you.
Identify your intention, and then, make sure that the website will satisfy your needs and objectives. Otherwise, you may solely waste your precious time.
4) CAREFULLY READ ALL THE REQUIREMENTS FOR GUEST POSTING
All popular websites have different requirements for guest posts. First of all, none of the popular blogs will accept plagiarized posts. A guest post must be unique. This is a common requirement on all the popular websites. Some blogs do not accept guest posts that are less than 800 words long. Other popular web resources will demand a guest post to be more than 1000 words long. Almost every blog requires at least one good image to be included in a guest post.
Before you start working on a guest post, carefully read all the requirements. Make sure that your writing satisfies all the demands of a popular web resource.
5) PREPARE HIGH-QUALITY CONTENT
All the popular websites will require high-quality content. None of them will accept an article filled with tons of grammar and spelling mistakes. If you think that they may spend some time editing your writing, let me assure you that they won’t do it. Such popular web resources as CNN, BBC, the Huffington Post receive thousands of guest posts every day. Therefore, they do not waste their time with a low-quality post.
First of all, your article must be edited very well. Include some HD images in it. It would be great if you could attach a good video with your guest post. Spend as much time preparing a good guest post as necessary. Do not hurry to finish your materials as soon as possible. While writing a guest post, emphasize your efforts at the quality of your content.
These are the most important tips I would like recommending to every blogger. Guest posting is the necessary element of our daily blogging activity. A blogger cannot succeed without guest posting. What is more, if you are a beginning blogger, remember that guest posting will expose your blogging activity to a huge auditory of blog lovers.