People start blogging because of numerous reasons. Some bloggers treat their blogs as mere hobbies. Others are interested in the potential profitability of blogging. There are some bloggers who make tons of money by blogging. These individuals inspired loads of people around the globe. Blogging is a great instrument to influence minds and opinions of people. I do not deny the fact that some people start blogging because they want to feel influential. Other bloggers merely express and share their thoughts through blogging.
It does not matter why does a blogger post his writing on the Internet, every blogger wants to be heard and seen in the global network. If you intend to make money blogging, you will definitely need huge amounts of regular readers. It is easier and faster to list some items on eBay, sell them very promptly, and thus, make some good money. Blogging is not a quick way to make money online. Even though you have a great and original content, firstly, you need to be discovered by your potential readers. It is not the easiest task. People who write for non-commercial purposes also want to see some people who read their writing. Being a good writer who has no readers is ridiculous. When you see that nobody reads your writing, you start thinking that your activity is meaningless. In these occasions, most of the bloggers give up writing. Everyone who has already started blogging realizes that traffic is an essential thing for every blog. Whether you want to make money blogging or you want to share your opinion with huge crowds of people, traffic is essential for your blog.
In this article, I am willing to give you some useful tips that will help you to drive traffic to your blog.
1) SOCIAL MEDIA MARKETING
I have newly launched my blog, but I have already understood that social networks can be a good source of traffic. I have not used any advertising and promotional campaigns yet, however, I successfully promote my blog on Facebook, Twitter, Tumblr, and Google +. This type of marketing does not require any financial investments. Open account dedicated to your blog on different social networks. I would like to suggest the same networks I use. Google + is the best of them because when you share your posts on Google +, Google will rank your writing on first positions. Type “PayPal”, “Amazon”, and many other things on Google search, and you will see my Google + page on the first positions. Social marketing on Facebook and Twitter are other tools that will help you to drive some traffic to your blog. However, I cannot promise you that the people driven to your website will become your regular readers. This type of traffic is not targeted, and therefore, social media users will occasionally click on your shared posts and come to your website. They won’t spend a lot of time on your blog. These visitors will forget about your website as soon as they have finished reading your shared post. You may also run targeted ad campaigns on Facebook.
Social Media Marketing is a good tool to drive traffic to your blog. However, you should target your desired audience while promoting your blog using this way.
2) SEARCH ENGINE OPTIMIZATION
Search Engine Optimization may enhance your traffic for a long period of time. While making Social Media Marketing, you need to regularly promote and advertise your blog on different social networks. It requires a lot of time and dedication. Optimizing your blog for search engines is easier, and moreover, it will guarantee you huge amounts of visitors in long terms. If you are a blogger, you must be already using Yoast SEO plugin. Yoast SEO is the best plugin that could be found on the Internet. The plugin lets you optimize your website, and particularly, you posts for good rankings in search engines. However, merely preparing your writing through Yoast plugin won’t help you get good positions on Google and other search engines. Optimizing your texts by keywords is a fraction of SEO. Search engines use diverse algorithms that are very complicated. Thus, nobody might predict your SEO success. If you want to have good rankings on search engines, you will have to hire good SEO specialists that will build high PR backlinks and configure other things for your website. Good backlinks are crucial to the success of your blog rankings.
Search Engine Optimization is one of the best tools that will provide your blog with huge amounts of targeted traffic. Once you have worked on your SEO, you may have a rest. SEO is not so time-consuming and meticulous as Social Media Marketing. Hire good SEO specialists and rely on their service. SEO is too complicated science, and therefore, if you are not specialized in this field, I do not suggest you to waste your time striving to improve your rankings yourself.
3) ADVERTISING YOUR BLOG ON THE SAME NICHE WEBSITES
I prefer this method over all other tools of driving traffic. What are the advantages of advertising your website on the resources that are dedicated to the same niche as your blog has? First of all, people who visit niche websites are interested in a particular topic. This type of marketing does not resemble SMM. Social media marketing is not the best thing to do if you want to get targeted traffic. Social networks are full of people who merely kill their time surfing on pages of their friends and looking at dissimilar photos of gorgeous girls. Of course, advertising your website on popular and famous websites is not cheap. However, it will give you serious results that will definitely cover your investments.
4) OFFLINE PROMOTIONS
By offline promotions, I mean any type of advertising that is carried out of the Internet. Placing your banners in buses, different building, at night clubs, cafes, restaurants, universities, and any other places is a good way to drive traffic to your website. Of course, I cannot surely conclude that this type of marketing if better than online promotions. However, it will also give you some good results.
5) GUEST POSTING
You may visit different blogs that allow guest posting. Choose some blogs that have the same niche as your website does. Post several articles on different online resources, tell about yourself, your blog, and additionally, insert the link that will direct readers to your blog. This method might also help you to get some good traffic to your blog.
6) EMAIL MARKETING
This tool won’t help beginning bloggers. Usually, new bloggers have no subscribers, and therefore, email marketing is not applicable to those who have no subscribers. Email marketing is used to keep your regular readers with your blog. If you do not want to visit your readers, you should practice email marketing. Thus, you will have additional source of traffic that will help you to enhance and improve your conversions.
Web traffic is the most important concern of every beginning blogger. Even if your content is the best on the Internet, you won’t have any success if nobody visits your blog. Apply the above-mentioned tools and you will definitely increase the amount of traffic on your blog.