SEO is crucial to the success of any types of online enterprises on the Internet. A successful monetization of a web resource is impossible without sufficient amounts of web traffic. Thus, high-quality web traffic becomes the most important objective of every online entrepreneur. There are various options that allow websites to increase the amount of traffic they receive. However, the most significant of them is SEO (Search Engine Optimization). This is why there are so many SEO companies and SEO specialists. If you visit Fiverr and other freelance web resources, you will find thousands of SEO services there. SEO is so tremendously important to become people need it. An online business will not survive without SEO.
SEO specialists know about the main algorithms used by search engines. The professionals use the information in order to enhance SEO performance of different websites. One of the most important factors Google counts in its algorithms is backlinks. In past, Google was solely emphasizing its attentions at the quality of backlinks a website has. It was not considering the quality and relevance of the backlinks. Today, Google became a more sophisticated system. Nowadays Google considers three factors related to backlinks.
a) Quality of backlinks
b) Quantity of backlinks
c) Relevance of backlinks to the website they are pointing at
As you see, nowadays, SEO specialists need to work harder while building backlinks. Building high-quality backlinks for a website is the best way to improve its ranks on search engines. High-quality backlinks are crucial for the success of any types of online enterprises. A big amount of high-quality backlinks pointing to your website increases your chances to have good ranks on Google, Yahoo, Bing, and many other search engines.
Some people think that quantity of backlinks has the most significance for SEO. What I can definitely say about these people is that they know nothing about SEO. A huge amount of low-quality backlinks will only harm your SEO. Thus, building a huge number of low-quality backlinks won’t benefit your website anyhow. Only backlinks from high DA (Domain Authority) websites enhance your SEO. Since PR (Page Rank) is officially dead nowadays, DA of a website represents its authority on the Internet.
Here are some of the factors that will let you identify high-quality backlinks.
1) BACKLINKS FROM HIGH DA (DOMAIN AUTHORITY) WEBSITES
Domain Authority is measured on a scale from 0 to 100. A website with DA 0 has no authority on the Internet. Backlinks from such low authority websites are absolutely useless. Some online DA checking tools like SmallSeoTools recommend having DA more than 20. This means that a website with DA 20 has some chances to be ranked on Google. Anyway, backlinks from a website with DA 20 has no strength. If you are looking for high-quality backlinks, I suggest you building backlinks from websites with at least DA 30. Backlinks from the websites with high DA will also improve your DA. Hence, you will have more chances to succeed in SEO. Websites with DA 70, DA 80, DA 90 are tremendously powerful and popular. With a few backlinks from these high DA websites, you will promptly get the best positions on Google, Yahoo, Bing, Ask, and many other search engines. Having one from a DA 70, DA 80, or DA 90 website is better than having thousands of backlinks from DA 20 or DA 30.
The first thing that determines the quality of a backlink is the authority of a website that points to your URL. A higher DA the website has – a higher-quality backlink you get.
2) RELEVANCE OF A BACKLINK TO YOUR NICHE
The backlinks you build must be relevant to the main niche of your website. If your blog or a website is dedicated to online business, backlinks from the business websites will be the most beneficial for your SEO success. For a travel blog, it is always better to get backlinks from other travel blogs or travel related websites. A blog dedicated to cooking will have better SEO results if it gets high-quality backlinks from famous and popular cooking blogs. This is the second factor that lets you determine the quality of a backlink.
3) DOFOLLOW BACKLINKS
There are two types of backlinks. Some of them are nofollow, and others are dofollow. What are the differences between these types of backlinks?
a) NOFOLLOW BACKLINKS
Nofollow backlinks display that a website has no relation to the website it is pointing at. It means that a nofollow backlink cannot be considered as a recommendation. Thus, search engines do not value nofollow backlinks. Google, Yahoo, and other search engines may crawl nofollow backlinks, however, none of them give any value to them. Hence, nofollow backlinks are absolutely meaningless and useless. Do not waste your time building these types of backlinks. They will not improve your SEO.
b) DOFOLLOW BACKLINKS
Dofollow backlinks display that a website has a relation to the website it is pointing at. Thus, search engines count dofollow backlinks as a recommendation and reference. Logically, a high-quality website will never give references to a low-quality website. This is the main reason why search engines value dofollow backlinks so much. Having a dofollow from a website with a high DA will give a serious value to your personal web resource. If you are eager of getting some high-quality backlinks, you should emphasize your attention at building dofollow backlinks.
These are some of the basics letting you identify the quality of backlinks. Forget about the quality while building backlinks. The quality of your backlinks must be your main objective.