Search Engine Optimization is a science of optimizing web platforms for search engines in order to get higher rankings on SERPs (Search Engine Results Pages). It is well known that search engines such as Google, Yahoo, Bing, Yandex, and others work according to different algorithms. The search engine algorithms were designed to identify the best websites with the highest quality of content. Since there is a large competition between such popular search engines as Google and Yahoo, all search engines strive to provide their users with the best search results.
As I said above, search engines work according to strong algorithms which define the order of search results that will be displayed to their users. Thus, by knowing these algorithms, it is always possible to improve your website's performance on SERPs.
I have written loads of articles discussing SEO myths, algorithms, and other issues linked to search engines. In this blog post, I will talk about the importance of high-quality content in SEO.
THE MOST IMPORTANT FACTOR IN SEO
As you already know, search engines function according to hundreds of different algorithms. It is well-known that some of the algorithms are more important than others. No doubts, high-quality backlinks still play the most significant role in SEO. All search engines value quality backlinks. In SEO, backlinks are treated as votes for a website they are linking to. More high-quality backlinks lead to better results on SERPs.
BACKLINKS VS HIGH-QUALITY CONTENT
Let us compare two web pages that are written covering the same topic. Their keyword density is the same. One of them has tremendously high-quality content with 4K words text length, an HD video, and a couple of fascinating images, but has no backlinks pointing to it. The second web page has a simple text with 1K words with no images and videos but has loads of dofollow backlinks from famous websites. What are your thoughts? Which of these two web pages will have better rankings on SERPs? The second web page will definitely have the best positions on SERPs. Even though its quality is low, backlinks will o the major part of the work.
Thus, no matter how great your content is, your website or web pages will never rank without high-quality content. Yes, high-quality content is always very important. Nonetheless, a website without backlinks has no chances to win in SEO wars.
Write high-quality content, and at the same time, build high-quality backlinks for your website. This is the only effective strategy to rank higher on SERPs.