If you are interested in SEO, you have already heard many times about internal linking. In simple word, internal linking is linking some of your website’s pages to another page on your website. Thus, internal linking builds a strong connection between all the pages on your website. If you read some posts written on how to improve your DA (Domain Authority), or overall SEO score, many bloggers will mention internal linking in their articles. Before making any conclusions, I carefully explore my topic. I read opinions of various experts, and then, I formulate the final conclusion regarding a topic. I read a lot of articles dedicated to internal linking. I studied this topic very well. Moreover, I made my own SEO experiments. In the result, I made some fair conclusions regarding internal linking.
1) INTERNAL LINKING DOES NOT MAKE A DIRECT IMPACT ON YOUR WEBSITE’S SEO SCORE
All of us know about the importance of high-quality backlinks in SEO. The quantity and quality of backlinks a website has are the main signs of the website’s quality. Google uses more than 200 algorithms in its system. If you ask me about the most significant algorithm among these 200, I will tell you that high-quality backlinks is the most significant factor counted by Google, and other search engines. Everything related to backlinks is absolutely clear for all of us. Having high-quality backlinks pointing to your website is definitely crucial to the SEO success of your blog. Thus, I can self-assuredly say that backlinks make a direct impact on a website’s SEO score.
Let us look at internal linking. Do you think it makes the same effect on your website’s SEO as backlinks do? If you do, you are wrong. Let me clarify why. None of the SEO experts has said that internal linking makes a direct impact on a website’s SEO score. Neither Matt Cutts said something about it. Officially, interlinking is not included in Google 200+ algorithms. Therefore, the quantity and quality of internal linking will never be a metric to determine a website’s quality.
2) INTERNAL LINKING MAY INDIRECTLY IMPACT YOUR WEBSITE’S SEO SUCCESS
Let me tell you how it happens. The most popular said about internal linking is that it decreases a website’s bounce rate. I absolutely agree with this saying. In some cases, internal linking may positively influence a website’s bounce rate. When every page on your website redirects your readers to another page on the same website, it makes a positive effect on a website’s SEO. Since it decreases your blog’s bounce rate, interlinking might be useful in some occasions. The percentage of a website’s bounce rate is one of the most significant algorithms used by Google. Consequently, bounce rate is one of the 200+ algorithms Google uses in order to identify the best websites.
Here is my question. Are there any other ways to decrease your web resource’s bounce rate? Of course, there are. Related posts on the sidebar or under your posts can also make a positive impact by reducing your blog’s bounce rate. Therefore, we cannot say that interlinking is something that is absolutely crucial for successful performance in search engine results. There are loads of more effective tools that might be productively used to minimize a website’s bounce rate. What is more, interlinking does not guarantee you that your readers will click the links. While inserting internal links somewhere in the middle of your post, you distract your readers from the current post they are reading at the moment. If a reader wants to read your article till the end of it, it is likely that he won’t click your internal links. Therefore, internal linking is not always fruitful.
3) INTERNAL LINKING LETS GOOGLE BOTS CRAWL AND INDEX YOUR WEBSITE WITH EASE
This is one of the most popular sayings I see on the Internet. SEO experts say that internal linking simplifies work of search engine bots that crawl your website. This is one of the reasons why SEO gurus suggest implementing internal linking on your website. So what if a website regularly submits a sitemap to the Internet’s most powerful search engines such as Google, Yahoo, Yandex, Bing, Ask, and others? After I publish at least three or four new posts on my blog, I immediately go to Attracta’s SEO tools, and then, I submit a sitemap. Submitting a sitemap also simplifies work of search engines crawlers. Thus, internal linking is not the only method to let Google bots crawl and index your website with ease.
As you have witnessed, internal linking is not something that is really crucial for your website’s SEO. Interlinking pages on your web resource might be very time-consuming and scrupulous activity. There are loads of more important activities a blogger must be preoccupied with. Writing high-quality content, editing your posts, on-page SEO, and many other things are more significant than internal linking. Nevertheless, if you have a lot of time and you do not find it easy to insert internal links in your pages, do it. Of course, if done properly, internal linking will never hurt your website’s SEO. However, I have made a strong conclusion that internal linking is not crucial for the success in SEO.