Book selling is one of the best automated businesses. To be honest, this business is giving me some passive income every month. Even though I have not promoted and advertised my books, I still make some money from the books I sell online. Amazon is the best online store to self-publish and sell you digital books. Self-publishing makes book business available for millions of people around the globe. Nevertheless, if a person wants to make serious money, cooperating with publishing agencies will be the best option. Books selling business does not require any much investments. The only thing you need is your intellect, creativity, and imagination. To write a book, you will solely need to have some strong intellectual capability. However, if you want to make a good profit from your books sales, investing money into advertising and promotions will be crucial for your success. Therefore, it is incorrect when we say: “To write a bestseller book.” Most of us can write a potential bestseller book. Nevertheless, only those, who can invest into advertisement and promotions, will make their books bestsellers. Therefore, we do not write bestseller books, we make them bestsellers. I have read dozens of American bestsellers. To be honest, most of them write about ridiculous things. The only thing that made them bestsellers is a powerful PR campaign.
If you are reading this article, you must be interested in this business. Writing and publishing your book is not a difficult task. Today, with the come of the Internet, almost everybody can do it. Making your book a bestseller is something we should work very hard at. In this blog post, I will give you some effective tips that will help you make your book a bestseller. No doubts, my tips will be 100% effective. I have tested them, and therefore, I am sure what I am talking about.
1) THE TOPIC OF YOUR BOOK DOES NOT MATTER MUCH
This is the first thing I want to tell about this business. There is not a particular book theme or a niche that can guarantee success for your book. You can write a fiction book, and it might become a bestseller. At the same time, you can write a book dedicated to butterflies, and it can become a bestselling book too. Those, who are suggesting you writing a book dedicated to the specific topic, do not know what they are talking about. Of course, it is clear that all of us should write about the things we are good at. If you are a millionaire in the real estate business, it is very probable that you can write a tremendously successful book dedicated to the real estate business.
Nevertheless, you should never choose your books theme relying on somebody’s opinion or suggestion. If you are good at something, you should express your knowledge and experience in your future book. Remember one thing – every book can become a bestseller. The topic of your book does not matter anyhow.
2) YOUR BOOK DOES NOT NECESSARILY NEED TO BE PRACTICAL OR HELPFUL
As I have previously told you, I have read dozens of American bestsellers. Most of them were narrating about nothing. Have you read “Ten days in the hills” by Jane Smiley? I think you have. I also read the book. First of all, I was impressed by the amount of positive reviews given by such authoritative magazines and journals as New York Times, The Washington Post, and others. A huge buzz around the book made me read it. The book is talking about nothing. At the end, I realized that I simply wasted my time with this book. Several friends gather in one house in Hollywood and start talking about stupid things. Their conversations are not intellectual and wise. This is the entire story expressed in the above-mentioned book. I think if such a silly book can become a bestseller, there are many factors that are more responsible for the success of a book than its practicality and wisdom.
People are not looking for something useful. Mostly, readers want a book to entertain their boring lives. What is more, we tend to buy famous and popular books. Good promotions and powerful PR campaigns incent us for buying a particular book. If a book has become a bestseller, it does not necessarily mean that the book is interesting or good. Give me a lot of money, and I will make any book an international bestseller. I can surely do that.
3) YOUR BOOK MUST BE WELL EDITED
While self-publishing, you may not emphasize your efforts at editing your writing. This is the main mistake new writers do. If you do the same thing, further, you will surely receive loads of negative reviews claims that your book is full of grammatical and spelling mistakes. This will not benefit your business. Therefore, I recommend hiring a professional editor. Spend as much money as necessary to edit your writing. If you plan to make your book a bestseller, you should seriously prepare for it for the presentation. It must be ideally edited. Otherwise, you will fail.
4) PREPARE A GORGEOUS BOOK COVER
We always judge depending on the visual effects. A book with a gorgeous cover has more chances to become successful and popular. People love buying books that look impressive. I have a good experience in this business. I have published more than 5 books. Therefore, I can assure you that it is always necessary to hire a professional designer to prepare your book’s cover. There are a lot of free book cover designing tools on the Internet. Nevertheless, I do not suggest using any of them. All these web tools are used to design amateur covers. Since you want to make your book a bestseller, your cover must be ideal. Otherwise, you will fail.
5) HIRE A GOOD PR COMPANY
You see that most of the celebrities always write bestsellers. It does not mean that their writing is good. It does not mean that their book solves problems and help people. No, the only things that make their books bestsellers are effective PR campaigns. As soon as your book is written, you need to tell your public about it. Managing it on your own would be a very difficult task. Companies that are specialized in PR (Public Relations) can simplify this stage. Organizing press conferences and press releases are their main activity fields.
6) ORGANIZE A VIP ROUT
Organize a VIP party to represent your book to the elite of your country or city. This even can be carried out in a restaurant, hotel, club, or any other glamorous places. Make a list of 200 or 300 most authoritative people in your country; invite all of them to the party. Prepare 300 copies of your book, and spread them as gifts among your respectable public. This is a very good way to promote your book. Most of your guests will write a positive review regarding your book. This will definitely make a very positive impact on the overall success of your business.
7) SPREAD YOUR BOOK FOR FREE
Making giveaways is a very popular way to promote your book. Spread your book among your neighbors, relatives, and colleagues. Ask them to write a review for the book. It is very probable that you will sell your book on Amazon, and therefore, positive reviews are crucial to that online market. Do not afraid of spending some money to giveaways. The profits you will gain from this activity well surely overweight your expenses.
8) USE ALL ONLINE OPTIONS TO PROMOTE YOUR BOOK
Today, people spend most of their lifetime in the cyberspace. Most of us spend at least 4 or 5 hours browsing on the Internet. I am sure I won’t be wrong if I say that an average teenager spends more time watching YouTube than any of TV channels. Online business will fully outrun offline types of commerce after some time. For this reason, you should use all options to promote your book in the cyberspace. Social networks are very good to create a big buzz around your book. You can advertise your book on Amazon and GoodReads as well.
9) PROMOTE YOUR BOOK ON TV
Whilst all of us are talking about a tremendously huge popularity of the Internet, TV is still the most popular source of information nowadays. Keep in mind that TV will always exist. No matter how much the Internet becomes widely spread, TV will never lose its positions. During the past 7 years, I have not watched a single movie on the Internet. For me, it is more comfortable to watch TV. I use the Internet for my business activities. Sometimes, I watch music clips and other short videos. However, I never watch long movies on the Internet.
TV is more popular than the Internet. Keep in mind that there are billions of people who are not using the Internet at all. Therefore, do not exclude TV from your promotional campaign. Participate in different TV programs. Present your book on TV. It would be great if you could advertise your book on Oprah Winfrey’s show. If you are not a millionaire, I strongly doubt that you will be able to do it. Nevertheless, there are still a lot of popular TV shows where you can present your book to a big public.
10) INVEST YOUR PROFIT TO PROMOTE YOUR BOOK
As soon as your book is well released, you will start earning some money from the sales. Your first income should be invested for further promotions and advertisement. This will make an additional exposure for your book. Your future income will cover all the costs you spent on advertisement and promotions.
Writing a bestseller is not all about writing a great masterpiece that will captivate minds and hearts of people. Promotions, advertisements, and positive reviews are more responsible for the success of a book. If a book is not promoted well, it will never become a bestseller. Even if you are more talented than Alexander Dumas, you will not sell a single copy of your book without promoting it.