Marketing plays a major role in your business strategy. You may have developed awesome products and your prices are the best, but if you do not market your business, you won’t be successful. Marketing is an engine of your trade. Successful marketing can boost your sales and give you a huge profit. Usually, new companies have a limited budget, and therefore, they are unable to spend tons of money on marketing. Every single dollar matters much when you have a limited marketing budget. Huge companies may spend millions of dollars on marketing every single month. It is not a problem for them because their marketing strategy gives them more earnings. Would you like to spend 1 million dollars on marketing your product and earning 10 millions? Of course, you would. It is a very profitable and rational decision. That is what exactly big companies do. New small enterprises have very limited marketing budgets. Some of them do not have any budget at all. I understand this situation. Sometimes a person has some money to start a new enterprise but he is unable to fund a marketing company.
Should you give up your business if you have no funds to run a marketing company? Marketing is utterly important and we should not underestimate its significance. However, it is necessary to let you know that every problem has a solution and this occasion is not an exception. Let me give you some suggestions so that you will be able to market your product with absolutely no funds.
1) MARKETING ON SOCIAL NETWORKS
Professional marketers pay much attention to social networks. What are the most important criteria marketers pay their attention at, while choosing an online zone to market a product? We pay much attention to the quality of traffic. You won’t promote your product on a website that has very small traffic or its quality is very bad. How can we identify the quality of traffic on a website? It is easily done when you look at the bounce rate. If traffic has a high bounce rate, you should exclude it from your website. This is a topic of another blog post, and therefore, let me return to the main theme of our discussion. The quality of traffic is the most important factor that we consider when choosing a place to market our product. Let us look at social networks. These online resources have tons of real, good, human traffic. Millions of people visit Facebook, Twitter, Linkedin, and other social networks every day. You will never have any doubts regarding the quality of traffic if you market your product on social networks.
Do you need to have money to start marketing on social networks? No, it is absolutely free. Follow the next steps to start marketing your online business right now.
a)Open an official page for your business on Facebook, Twitter, Tumblr, Linkedin, Google +, and other social networks. After you have done it, you can start posting and writing about your online business on your timeline. Share your posts with your friends or make them public. When you make them public, millions of people who use social networks will learn about your online business. Some of them will share your posts, and thus, your marketing will be widely spread in the network.
Marketing on social networks is very effective, and additionally, it won’t cost you anything to start promoting your business right now.
2) GUEST POSTING
Visit different blogs and forums, and write guest posts. Visit online resources that are related to your online business and write a couple of articles about your project. If your company offers web developing projects, you should visit blogs and forums that are dedicated to web development. Search for some topics on Quora, write about your online business and insert a link in your post.
Blogs and forums have millions of visitors every day, and hence, you will have a great opportunity to tell people about your business. Guest posting is absolutely free, and as a result, you won’t need any money to start this type of marketing right now.
3) EMAIL MARKETING
If you have an online business, you must definitely have the website that is dedicated to your business. Do you already use email marketing? If you don’t do it, you lose many benefits. Email marketing is one of the most used types of marketing nowadays. Use different plugins to create the list of subscribers. Send the information and messages about your products to your subscribers every week. Do not send them too many messages because it may make them unsubscribe from your newsletters. New marketing researches and statistics show that email marketing is one of the most effective methods that let you boost your sales in a short period of time.
Read more about email marketing. Learn about its advantages and benefits. Use this marketing method because it is absolutely free.
Do not underestimate the importance of marketing for your online business. Your success is entirely dependent on your marketing strategy. If you are a newbie in online business and your finances are limited, you can start marketing for free. The marketing tools that do not demand any investments are enough effective and they will definitely improve your business. I have suggested you the main instruments to make a free marketing of your products. Use them and your online business will prosper.