At the beginning of March 2018, there was a high-quality core Google algorithm update. Google has confirmed this update as a “broad core algorithm update”. The update has affected loads of websites. Google has not said what the update was about. It does not resemble Panda nor Penguin. Google keeps it in secret. I have visited several SEO blogs and forums. Webmasters are complaining due to the changes in SERPs. According to their opinion, spammy websites ranking high now. On the opposite side, White Hat websites with high-quality content lost their rankings and web traffic. This is absolutely true. Averagely, webmasters lost up to 60% of their web traffic due to the recent core Google update. One webmaster even lost 80% of the traffic.
Google said that webmasters can do nothing to recover their rankings. The company recommended webmasters to keep creating high-quality content. As always, Google mentions the high-quality content. However, it is obvious that the update hit websites with suspicious backlinks. At the same time, there are many websites with ideal link profiles that were hit too. Thus, it is a very mysterious update.
My website was hit too. I am accustomed to these types of surprises Google gives us. Nonetheless, I am not desperate. Web traffic is like waves in an ocean during a very stormy weather. It drops down and goes up. I don't worry about it. I just keep creating great content as I always do. It is not a secret that Google launches different updates very frequently. Therefore, every webmaster, blogger, and online entrepreneur should be ready for both positive and negative changes on SERPs. In this article, I will tell you what to do when your website is hit by a Google update.
DON'T BE DESPERATE
I know it is very sad to see traffic drops. I have experienced it many times. When I was starting this blog, I had almost no web traffic. However, I kept in mind that everything is temporary. Today, you have no web traffic, tomorrow, the things will change. Even if your website is hit, you should not be desperate.
Keep creating high-quality content. Seek for new ideas for your web project. Increase your knowledge and professionality. Don't worry about the low web traffic you are getting now. It is all temporary. You will succeed in future.
DISAVOW BAD BACKLINKS
Even though Google always talks about content, its updates mostly hit websites with suspicious backlinks. Here are types of backlinks that are bad for your website: comments backlinks, PBN backlinks. backlinks with irrelevant anchor texts, backlinks from low-quality websites, and backlinks from websites that are irrelevant to your niche. If you have previously built such backlinks, you will need to disavow them.
You should give using Black Hat SEO. Otherwise, your web platform will be penalized. Think about all the hard work you have done. Then, one day, you are deindexed from Google SERPs. What will be the level of your frustration if that happens?!
CREATE NEW SOURCES OF WEB TRAFFIC
I understand that organic traffic is the best web traffic you can get. It is always targeted, and therefore, it is high-quality web traffic. Google is a number one source of web traffic for millions of websites on the Web. However, you should not forget about other platforms to drive traffic to your web resource.
When an update negatively hits your website, you will lose a significant amount of organic traffic. In this case, if you haven't built any other sources of traffic, you will have no visitors on your web platform. Think your business will be dead.
Every business has its advantages and disadvantages. In online business, we are fully dependent on the quality and quantity of web traffic our businesses get. Google rules the Web, and therefore, whenever an update hits our web resources, our enterprises will be affected. This is a usual thing. We should accept it. Keep creating high-quality content. Build high-quality backlinks. These are the main rules to follow in order to succeed in this business.