The most important factor of your success on Amazon is positive customer reviews. Negative feedbacks can completely ruin your business. This month one of my products on Amazon received two negative reviews with 2 stars and I already see consequences of this. This month’s sales decreased to 50%. If I don’t receive more positive reviews and continue receiving negative ones, my high regular Amazon income will be disputable. I think that in a few words, I have explained you the importance of positive reviews on Amazon. Your items may be really wonderful and the price may the lowest on Amazon, but if a visitor reads lots of negative reviews about your product, he definitely won’t buy from you. Customer reviews is the most significant factor, which may boost or oppositely destroy your success in online business. There are thousands of sellers on Amazon, who may offer your buyers high-quality products at low prices. Do not fancy that a buyer will stick to your goods without any reasons. Amazon’s feedback system is very strict and serious and therefore buyers trust it. It is very complicated to post fake reviews on Amazon. Buyers know that Amazon controls its feedback system and therefore they trust it. I do not deny the fact that there are thousands of fake reviews on Amazon. There is a special strategy and tricks to post fake reviews on Amazon so that they will be accepted and published. However, there is a likelihood that 95% of all reviews on Amazon are real.
Customer reviews on Amazon is the most important factor in your success or your failure. Yesterday my product was number two bestseller in its category and today it is in 12th place because I received one more negative review on 20th of June. I think these negative reviews may have been posted by my competitors because my product was number one bestseller in Amazon Canada during several months. My own experience taught me that positive customer reviews is the most effective tool to boost your sales on Amazon.