SEO is crucial for all the websites that hunt for web traffic. Bloggers launch their blogs for different purposes. However, most of them are eager to monetize their blogs. Even when a blogger is not financially motivated in blogging, he wants someone to read his articles. Thus, every blogger will do everything in order to increase the amount and the quality of web traffic his blog receives. There are numerous traffic driving methodologies used nowadays. One of the most important and popular of them is SEO (Search Engine Optimization).
I have previously told that a person never understands what blogging means until he starts blogging. Most of the people think that blogging is a process of solely writing some textual materials and publishing them. No, blogging means much more. Blogging is a universal system including different types of activities. Some of them are writing, editing, photographing, video recording, PR, marketing, SEO, brand building, and many other relevant things. Thus, when a person starts blogging, he develops in different spheres.
Let me come back to the main topic of my post. As I have already stated, SEO is crucial for every blog. No matter why you launch your blog, web traffic is you’re the most desired thing. Social media marketing might not be the best traffic driving tool. Therefore, most of the bloggers emphasize their efforts at SEO. If you have already read my previous article, you know that high-quality backlinks and on-page SEO are the most important algorithms used by all search engines. Today, I will talk about a plugin that helps you optimize your on- page SEO. Its name is Yoast SEO plugin. I think you have already heard about it. If not, read my further description of Yoast SEO plugin.
WHAT IS YOAST SEO PLUGIN?
Yoast SEO plugin is the best SEO plugin that exists today. Millions of bloggers and online entrepreneurs use Yoast SEO plugin in order to optimize their websites and blogs. Yoast SEO plugin is a universal plugin developed for SEO purposes. However, I can say that its main role is to help in enhancing a website’s on-page SEO. The plugin does not build any backlinks, it does not improve your DA (domain authority) or PA (Page Authority). Thus, it is mainly used for on-page SEO purposes. The plugin is free. Nevertheless, there is a premium version of Yoast SEO plugin that offers you more advanced options and functions. For good on-page SEO, a free version of the plugin is enough. The plugin is a very user-friendly. It is easy to install and configure it. Even a new user will promptly understand how to use the plugin. I have not written a single post on my blog without using Yoast SEO plugin. All the articles on my blog have excellent on-page SEO optimization. This was done with the help of Yoast SEO plugin. As I have previously mentioned, Yoast SEO plugin has no alternatives. This plugin is the best that was ever developed for SEO purposes.
In this post, I will provide you with an ultimate guide on how to successfully use this awesome plugin. If you have a website built on WordPress, you should install Yoast SEO plugin right now. I am sure you are familiar with all the necessary activities required to find and install a particular plugin on your WordPress dashboard. If you have already installed and activated the plugin, the below-given information will teach you how to use the plugin.
When the plugin is installed, you will see the following bars and windows below under each of your posts. This toolbar shows your on-page SEO performance.
Readability of your post has a very significant role in on-page SEO. Search engines strive to provide users with the best and the most readable articles that exist on the Internet. Therefore, do not underestimate the importance of this factor while configuring your blog’s articles. All of them must be readable. Sometimes, people think that if it is difficult tom read a post, it looks more intelligent and smarter. It is a wrong conclusion. All the text on your blog must be easy to read and comprehend. Otherwise, people won’t stay long on your blog.
Yoast SEO plugin displays readability performance of your post. As you see from the above-given image, a green color is displayed in the bar. This means that my post is at the highest level of readability. Search engines will definitely consider this factor. If the color is red or brown, you will need to improve your text until the color on the bar turns into green.
2) FOCUS KEYWORD
Focus keyword is the most important factor in on-page SEO. While setting your focus keyword, you give a signal to search engines about the main topic of your article. The focus keyword your set must represent the main idea of your blog. No doubts, if you write about Viagra, ‘Viagra’ will be the most used word in your article. A post about Brazil will use word ‘Brazil’ the biggest number of times. Thus, in most cases, focus keyword becomes the most used word in an article. Here are some of the useful tips:
a) Focus keyword should be inserted in the title of your post
b) Focus keyword should be inserted in your meta description
c) Focus keyword should be inserted in the slug of your page
d) Focus keyword should be inserted in some of the subheadings of your post
e) Focus keyword should present in the first paragraph of your article
f) Focus keyword should be insereted in alt attributes of the images inserted to your post
g) Focus keyword should have a good keyword density. This means that your focus keyword should be used enough number of times in your text. It is good to have a keyword density that is near to 1,5% and not more than this percentage
h) Focus keyword should appear in the URL of your post
i) It is better not to use the same focus keywords twice. Once you have set a particular focus keyword for some of your posts, use different focus keywords for your next posts.
In the beginning, it may seem very difficult for you to optimize your focus keyword. After some time, you will configure this detail with a great ease. As I have told you, focus keyword is the most important factor in on-page SEO.
3) THE COUNT OF WORDS
Your posts need to be long enough in order to have good SE ranks. Search engines will firstly rank the posts with the highest amount of words. Articles that have a small count of words will be ranked at the last orders. For this reason, do not underestimate this important on-page SEO factor. The length of your posts is crucial for good on-page SEO results. While writing my posts, I strive to write detailed and long articles consisting of at least 1400 words. Of course, this number is too big. It is not necessary to write such long articles. However, if you want to have the best results, write as long posts as you are able to write.
As you see from the graph, Yoast SEO plugin recommends minimum 300 words long article. This means that the posts consisting of less than 300 words will have n chances to be ranked on Google. No doubts, search engines will do everything in order to provide their users with the best search results, Therefore, blogs with long articles will be always ranked at the best positions. Yoast SEO plugin automatically counts the number of words in your post and lets you know whether your text is long enough or not. This is one of the best features of this incredible plugin.
4) YOUR IMAGE’S ALT ATTRIBUTES WITH FOCUS KEYWORD
Search engines love posts that include images. Image optimization is one of the most parts of on-page SEO. It is very easy to optimize images on your posts. To do it, you will merely need to set alt attributes. For better result, alt attributes of your images should include focus keyword of your post.
5) STOP WORDS
Stop words are the words that are not recognized or counted by search engines (for example, I, me, at, on, of, for, to, we, no, and many other similar unimportant words). Yoast SEO plugin recommends not using these words in the slug and in the URL of a page. Using stop word will neither harm nor benefit your SEO performance. Today, stop words do not make any negative or positive impact on SEO.
6) LINKS IN YOUR POSTS
Yoast SEO highly recommends using links in your posts. These links might be internal or external. It is all up to you. Many bloggers insert internal links referring to other posts on their blogs. If you carry out affiliate marketing campaigns on your blog, no doubts, some of your posts will have external links.
7) WIDTH OF YOUR PAGE TITLE
This factor does not make any impact on your SEO performance. However, the width of your page title may influence your CTR percentage. If your posts have a terrible look in search engine results, it is very unlikely that people will click them. Therefore, it is highly recommended to choose the best width for your titles.
This is all you need to know about using Yoast SEO plugin. The plugin is very convenient and user-friendly. I am sure that every blogger must have this plugin installed and activated on his blog.
I hope this information will be very helpful in your daily blogging activity.