BENEFITS OF INTERLINKING
I have previously talked about the importance of interlinking. Of course, interlinking is not absolutely crucial for your website’s success. Nevertheless, internal linking has some significant benefits needed to be mentioned. To be honest, I am not a fan of interlinking, because I have many other things to be preoccupied with. While blogging, it is always necessary to do the primary things at first, secondly, we should spend some of our time fixing secondary issued. For me, interlinking is something very good, however, unnecessary. If you read different SEO blogs, all of the bloggers will tell you about the same advantages of interlinking. Nevertheless, none of the bloggers will be able to prove that interlinking makes a direct impact on a web resource’s SEO. Previously, I have concluded that interlinking does not directly influence your website’s SEO success. Even though, we should not underestimate all the advantages and positive sides of interlinking. Here are some of them.
1) INTERLINKING REDUCES THE LEVEL OF BOUNCE RATE
This is absolutely true. However, it is not absolute in all situations. So how does interlinking exactly decrease bounce rate on a website? Let me explain this theoretically. Usually, bloggers insert links in the middle or at the end of an article. If a reader wants to read the article till the end, it is very unlikely that he will click a link that is placed somewhere in the middle of a text. It is also possible that a reader will open the link in a new window, and after he finishes reading the current article, he will start reading the next article in a new window. Links placed at the end of the article are more effective. When a reader finishes reading one post, and then, he starts reading the next one, consequently, he stays on a website for a longer time. It is very good for a website’s SEO performance. Long surfing visitors decrease an overall bounce rate of a web resource. Bounce rate is one of 200+ algorithms counted by Google. A website with a high bounce rate is considered to be a bad-quality web resource. It can be understood logically. If visitors do not stay on a website for a long time, consequently, there must be nothing interesting and helpful on that web resource. When a website has a low bounce rate, search engine consider it to be a high-quality website. It is also understandable. None of us will stay on a website that has nothing to offer us.
There are many other ways to decrease the level of bounce rate on your blog. Interlinking is one of them. I have a very low bounce rate on my blog. Therefore, I do not worry about it. Neither have I used interlinking in order to reduce it. If your web resource has a very high bounce rate, you can try using interlinking as a good bounce rate reducer.
2) INTERLINKING HELPS SE BOTS CRAWL AND INDEX YOUR BLOG
Interlinking helps search engine bots to better crawl and index your website. Bots go through every link they can find on a page. If all of the pages on your blog are linked between each other, Google spider will not leave your website until it crawls and indexes all the pages on your web resource. Of course, you may use other tools to simplify indexation for search engine bots. For this purpose, I regularly submit a sitemap to the major search engines such as Google, Yandex, Yahoo, Bing, and Ask. Even though, internal linking is still one of the best ways to make your blog easier to be crawled by search engine bots.
3) INTERLINKING INCREASES PAGE AUTHORITY
Whilst Domain Authority is something referred to a whole domain name, Page Authority shows the power of every single page on your website. Most of the backlinks we have are pointing to our home page. Thus, the links juice does not pass to other pages of our website. If your homepage has internal links pointing to other pages on your website, the link juice will pass to all areas of your blog. This will also increase Page Authority of your website.
These are some of the main benefits of internal linking. In past, interlinking was very helpful to improve your page authority. I wanted to mention this benefit in this article. Since Page Rank is not important anymore, I decided not to include it in this post.