CAN A NEW ONLINE STORE SURVIVE IN THE E-COMMERCE MARKET?
Online trade is definitely the most effective and fast way to make money online. There are loads of different types of online businesses. However, not all of them will give you desired results. Most of them are very time-consuming. Online trade, affiliate marketing, FOREX trade, online freelance are the most popular ways used to make money online. I have been making online business for several years. From all of the businesses I made in my life, online trade gave me the most income. Right now, I have several online enterprises. The online trade gives me more money than all other entrepreneurship I have. Online trade is the promptest way to make a good income in a short period of time.
If you want to sell online, you have a lot of options to choose from. You can sell on famous and popular online trade markets like Amazon, eBay, Etsy, iOffer, and many other websites. Selling on eBay and Amazon is very convenient because these resources have huge traffic. There are more than 90 million people who visit Amazon every month. eBay also has millions of active buyers. You can promptly sell your products on these online markets. However, this way of making an online trade has a lot of disadvantages. Amazon and eBay will take a good part of your profit as seller fees. eBay deals with PayPal, and PayPal will take special fees for every transaction you make using it. These factors make many individual sellers consider about launching an independent online store.
While launching your own store, you are absolutely free to do everything you want on your store. You may list millions of items, set your desired prices, and choose any payment gateways you wish. These are some of the advantages independent stores have. At the same time, entrepreneurs who sell using their personal online stores may have specific problems. First of all, when you launch your personal store, you will have to drive traffic to your website. You won’t sell anything if nobody visits your online shop. It is not the easiest task.
There are millions of online stores on the Internet. The competition in this sphere is tremendously high. It is extremely difficult for a new online store to survive among experienced and well-known cyber marketplaces. As I have already told you, traffic is the first concern of new stores. It is impossible to make a successful business without a good traffic on your website. Forget about SEO. First of all, search engines ignore new websites. It does not matter how incredible your website is, search engines will place you on the last positions just because your website is a baby. It will take a lot of time for search engines to recognize a new online store among a huge crowd of authoritative online trade centers. My blog has brilliant content; however, 100% of my traffic comes from social networks. My website is only one-month-old, and therefore, it is considered by search engines as a non-trustworthy website. Even if I invest thousands of dollars to enhance my SEO, it will be impossible. Time is a necessary factor.
A new online store may have some success only if it has some traffic. As I have proved, SEO is not an option for a new store to survive in the global e-commerce business. Social Media Marketing is not too enough effective. Advertising on famous and popular online stores is the only option for a new store to drive traffic. Thus, a new online store should have a good budget in order to carry out successful advertising and promotional campaigns. Advertising on the Internet is not cheap. The profit of a new online store is dependent on the availability of advertising budget. Huge online corporations invest millions of dollars in their enterprises. Amazon invested 70 million dollars in GoodReads. Can you imagine those digits? For Amazon, 70 million dollars is nothing. However, new entrepreneurs have a very limited budget. Thus, their power is restricted by the lack of financial opportunities.
A new online store can survive and develop if it has a good budget and financial foundation. Otherwise, it won’t be even recognized in the global e-commerce market.
If you have a good budget to promote your future store, you may start your enterprise as soon as possible. If you have nothing to invest, I advise you to forget about your personal store. Amazon and Ebay are better alternatives in this situation.