INFLUENCE: THE PSYCHOLOGY OF PERSUASION BY R. B. CIALDINI
Success in life, business, and relationships depend on our ability to communicate with people. Sometimes, for common benefits, we need to persuade other people. It happens in personal relationships and business. In ‘Influence: The Psychology of Persuasion’, Robert B. Cialdini gives short, but very effective tips to master the art of persuasion.
Rober B. Cialdini is one of the world’s best and famous experts in the field of persuasion and influence. He is also the author of several internationally bestselling books in the spheres of psychology, influence, and persuasion. ‘Influence: The Psychology of Persuasion’ is a classic book on persuasion. This is not an NLP book, neither is it a handbook for manipulating other people. Robert B. Cialdini practices, promotes, and teaches ethical persuasion. In ‘Influence: The Psychology of Persuasion’, the author gives six universal and bulletproof tips on how to influence people. These tips are reciprocation (an instinctive desire to repay people for what they have given to you), commitment and consistency (once we make a decision, we will always work very hard to justify our initial decision), social proof (your reputation influence people before you even start talking to someone whom you wish to persuade), like (it is easier to persuade someone who likes us), authority (we trust reputable and authoritative people more than others), scarcity (scarcity is what makes people hurry up and make brave decisions). These tips and strategies are explained in very deep details. These tips and strategies are explained in very deep details. The author provides a lot of examples to explain each of these six strategies to his readers.
Nowadays, there are millions of books written on the topics of business, persuasion, and influence. I always read classic books since they are the pioneers in this niche. Even though ‘Influence: The Psychology of Persuasion’ is quite an old book, I read it in 2019. I found all the information and persuasion strategies practical for modern practice. Whenever I look at business models of different companies, I recognize one or several of the persuasion techniques mentioned in the book. Marketing is my business activity, and therefore, this book gave me a lot of beneficial knowledge that has leveled up my persuasion skills. What is more, I use some of the recommended persuasion tips in my personal life.
This book will be an ideal read for salesmen, marketers, CEOs, advertisers, promoters, and all professionals who work in the field of sales. Whats is more, this book will benefit everyone who wants to improve his understanding of primal instincts, the psychology of influence, and influence. Even if persuasion and influence are not linked to your professional activity, you can still successfully use all the skills acquired in this book in your daily life.