sportsSocial media is in a constant state on change, both with how we use it and its influence on our culture. It is now deeply embedded into our daily lives. Businesses use it to promote their brand and even sell items online. Sports brands, teams and players are using them to raise awareness and build a stronger fan base.

Whether you use social media every so often or if you have your phone permanently attached to your hand, there is no denying how it has an impact on many things we do, including in the sporting industry. Betting help to show us the scale of impact sites like Facebook, Twitter, Instagram and Snapchat have on the sporting world.

Almost every single team, sporting star, league and sports association has some form of social media presence. From pros to minors, you are highly likely to find them on most social sites. It is on these platforms that they can announce all important information to fans and followers. Some sporting legends will even use it to promote other brands, making extra money for themselves.

Not only are the sporting stars hitting these sites. Today, it is all but impossible to scroll down your newsfeed during a game and not see match clips, information, memes or comments about it.

An athlete's or team's online presence is also beneficial for fans of the sport. 61% of sports viewers have admitted to following sports online, and social media presents an easy way for them to have access to this information.

It is looking likely that in the future, social media and sports will continue to go hand in hand. 93.3% of global sports leaders believe that the social media engagement of fans will grow in the next 5-10 years!

impact of social media on sports

Written by Bahtiyar
Bahtiyar is a businessman, Internet marketer, blogger, traveler, and the founder of one of the world's most popular blogs Bahtiyar World.