SOCIAL MEDIA MARKETING OR SEO
Search engine optimization is one of the most complex sides of the Internet business. No doubts, if you want to build a successful online business, you will definitely need to deal with SEO. Let me give you an example that will let you understand the real importance of SEO in the world of online business.
If there are two same shops on different streets of a city, which one of them will generate more sales? To answer this question properly, we will need to analyze various facts and circumstances. Of course, the success of these shops will depend on the quality of their products. What is more, the quality of their customer service is crucial for them to prosper. Even though these two factors are very important, it is necessary to say that a shop on a more crowded street will definitely make more sales. Build a store in a desert, and you will never make a single sale since there are no people in the desert. Thus, a store on a more popular and crowded street will generate more sales.
In online business, you will see just the exact situation. Your online store might be more elegant and stylish than Ebay, nonetheless, you won't be able to compete with eBay. Whilst your online store gets thousands of visitors every day, eBay has millions of regular customers. Thus, we can conclude that web traffic is the most important factor in online business.
You already know that web traffic is crucial to the success of your e-commerce business. Now, let us identify the most effective sources of web traffic your e-commerce business can use. SMM (Social Media Marketing) is definitely the most popular source of web traffic available nowadays. Whilst SEO requires some time to start kicking in, SMM will give you instant results. You can use popular social networks such as Facebook, Instagram, Twitter, Google +, and other to drive tons of web traffic to your blog. At the same time, being dependent on Social Media Marketing has its side effects. You never know when social networks will suspend your account as it often happens on Facebook. I mean their policy in unpredictable.
SEO IS MY CHOICE
I am more focused on SEO since Google is a more reliable source of web traffic than any of the popular social networks. I got my Facebook account suspended several times for some half-naked girls posts.Twitter will never give you as much web traffic as Google can. Google + is a great social network if used properly. StumbleUpon is also one of the effective places where you can get web traffic.
Even though social networks are visited by millions of people every day, I found that organic traffic is a much better choice if you are interested in regular web traffic. Of course, this is will cost you a lot of hard work, dedication, and sometimes, money. Paid advertisements on Facebook and Instagram are not cheap. What is more, they are not always effective.
I recommend emphasizing your effort at SEO. Create great content, build high-quality backlinks for your website, and build a brand for your web platform. This hard work will give amazing results in long terms.