THE APPLE EXPERIENCE BY CARMINE GALLO
Apple is one of the most successful companies of the modern days. It has a lot of competent competitors around the world, nonetheless, Apple is still an undisputed leader in the industry of modern technologies. Some people think that Apple produces high-quality products and this is the main reason why the company is so successful. As a person who knows something about Apple, I think it is wrong to attribute Apple’s success merely to the quality of their products. ‘The Apple Experience: Secrets to Building Insanely Great Customer Loyalty’ by Carmine Gallo is a book that will tell you a lot of new things about Apple.
Carmine Gallo is a Harvard Instructor, a keynote speaker, and a communication advisor for the world most famous. He is the author of 9 books, including several international bestsellers. In ‘The Apple Experience: Secrets to Building Insanely Great Customer Loyalty’, Carmin Gallo talks about Apple’s main secret of success. Apple creates a beautiful experience for their customers. Even if you enter an Apple store and exit it without buying anything, you will still feel awesome. Apple customer service staff is taught to treat customers like guests. The author describes Apple’s customer services and derives a lot of lessons and tips for business managers. This book is a deep study of the customer experience created by Apple worldwide.
I have never used any of Apple’s products. I have never had an iPhone. I am sure that Apple devices are hugely overhyped. People who know nothing about technologies buy iPhones, iPads, and other Apple products because of the hype and international popularity of these items. Apple sells emotions, not products.
I liked reading the book because I found it very useful. The author provides a lot of tips, insights, and information for business managers. The customer service strategy used by Apple can be used by all types of businesses around the world. Carmine Gallo professionally explores and describes Apple’s strategy in client management. That’ss why this is a brilliant book that will be very beneficial to businesspeople.
If you have a business, you are a professional marketer or manager, then, you must read this book. ‘The Apple Experience: Secrets to Building Insanely Great Customer Loyalty’ by Carmine Gallo is a business masterpiece because it teaches simple and average business enterprises to implement Apple’s business strategies. Even if you are not involved in any type of business, out of curiosity, you can enjoy reading this work to understand the phenomena of Apple’s international success.