THE CULTURE CODE BY CLOTAIRE RAPAILLE
As a professional marketer and branding expert, I know that a specific marketing strategy is not universally applicable in all corners of the world. While outlining a business strategy, a professional marketer should take into account the national mentality and culture of a country where a product or service will be marketed. This particular issue is well-researched and explained in ‘The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do’ by Clotaire Rapaille.
Dr. Clotaire Rapaille is the chairman of Archetype Discoveries Worldwide and has used culture decoding strategies for more than thirty years. The author is a marketing and branding expert. He has consulted some of the world’s biggest corporations. In ‘The Culture Code’, Dr. Clotaire Rapaille talks about the influence of national mentality and culture upon people’s buying and living preferences. In each chapter, the author tells about his personal business experience regarding different branding and marketing issues. Further, he decodes the culture code and explains why people in different regions of the world are more susceptible to certain marketing and branding strategies. ‘The Culture Code: An Ingenious Way to Understand Why People Buy and Live as They Do’ is an eye-opening book that will show and prove to you that the majority of our preferences and choices are unconscious.
As a marketing and branding expert, I enjoyed reading this book very much. It is so versatile, deep, and informative. The author has a very high reputation in the business world, and therefore, I benefited a lot from his professional experience. This book told me a lot about the psychology of branding and marketing.
This is not a professional book produced for branding and marketing experts. This book is for everyone. If you are interested in psychology and the science of unconscious, then, this book will surely satisfy you. Don’t worry if you aren’t interested in marketing and branding. This book will teach you much more than you expect.