THE LUXURY STRATEGY BY JEAN-NOEL KAPFERER
If you look at the brands that make the most profit, LVMH (Louis Vuitton Moet Hennessy) tops the list. Whenever you analyze different businesses, you will find that luxury brands make the biggest amount of money. This is one of the reasons why I became so interested in luxury marketing and brand building. ‘The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands’ by Jean-Noel Kapferer is one of those great books that will provide you with the best luxury marketing and branding strategies.
Jean-Noel Kapferer is an international luxury marketing and branding expert. He is the author of several bestselling books on luxury marketing. In ‘Luxury Marketing Strategy’, Kapferer tells readers about the philosophy and meaning of luxury branding and marketing. Further, he provides readers with some of the most effective strategies and principles of luxury marketing, and luxury brand management. Mainstream marketing and branding strategies can not be implemented in the business of luxury marketing. Kapferer explains the differences between the two strategies. He also shows how wrong marketing and brand management tools can damage or even destroy luxury brands. The book is packed with loads of examples from the modern business world. The author also examines the luxury marketing and brand management strategies of famous corporations and companies. Whilst ‘Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare’ by Jean-Noel Kapferer is a book that addresses a specific problem regarding preserving a luxury brand’s luxury status and appeal while trying to expand it, ‘Kapferer on Luxury: Break the Rules of Marketing to Build Luxury Brands’ provides readers with exact and precise information on how to build, manage, and further, grow luxury brands.
I enjoyed reading this book, and I surely highly benefited from this professional book. Whilst I have a variety of different interests and hobbies, luxury marketing is linked to my business, and therefore, I found this book very helpful. The book is very readable and comprehensive.
This book will be a great choice for professional marketers and brand specialists. If you are interested in luxury branding, then, this is the best book you can find on the market right now. The author has grandiose professional experience, and he surely knows how to express his ideas and thoughts through writing. The book will benefit both beginning and professional brand experts.