WHAT GREAT BRANDS DO BY DENISE LEE YOHN
Why do such ancient companies like Coca-Cola, Nike, Rolex, Snickers, and many other famous names make huge nonstop incomes years after years? The answer is very simple and short. These corporations have well-established and famous brands. Once you build a solid brand, your business is set on autopilot. ‘What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest’ by Denise Lee Yohn is one of the best books written on the current topic.
Denise Lee Yohn is a branding consultant and expert. For many years the author has been consulting famous companies such as Burger King, Land Rover, Sony, Frito-Lay, Nautica, and many other giants. The autobiography of Denise Lee Yohn is too impressive to describe it in this post. This woman is the world’s leading brand-building expert. ‘What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest’ is an internationally famous bestseller. In this work, Denise Lee Yohn has analyzed brand-building and brand management strategies of successful companies such as General Electric, IKEA, Chipotle Mexican Girl, Google, IBM, Shake Shack, and other companies. Finally, the author outlined the seven most effective principles of branding that were used by the most successful corporations in the world. In this wonderful book, Denise Lee Yohn explains these seven strategies and principles that help companies level up the quality of their brands. Each of the principles is always followed by different examples, and of course, very detailed and meticulous explanations.
I truly enjoyed reading this book. It was both entertaining, exciting, informative, and beneficial. Not only did I learn about brand building strategies that will help me in my professional career, but I also learned a lot about the history of different brands and their developments. The book is very readable. It is not packed with sophisticated terms and mysterious meanings. It is easy and comfortable to read this book, and even non-professionals will surely comprehend this work.
I highly recommend this book to marketers of all levels. If you have a professional interest in branding, then, this book will be a great read It will tell you a lot about your favorite brands, their histories, and the powerful strategies they use to dominate the business market. Even if you are not interested in branding, you will still enjoy reading this book for its informative and entertaining elements.