HOW TO WRITE A GREAT PROMOTIONAL CONTENT
If you look at the income reports of famous bloggers, you will find out that most of their income comes from affiliate marketing. It is absolutely true. Affiliate marketing is the best tool, to monetize your blog. You need to have huge web traffic in order to earn something through CPM, CPA, and CPC ads. Affiliate marketing does not require big amounts of traffic. If your visitors are interested in the main niche of your website, you can make money through affiliate marketing even if you have 50 visitors a day.
There are a few ways to carry out a successful affiliate marketing campaign on your website. You can either insert you affiliate links in your posts, or you can place banners somewhere on your website. These two ways are used by bloggers worldwide. Of course, you can make a good promotional video praising your affiliate products; anyway, you will use a link to direct your visitors to the website of your affiliate partner. Text links may be inserted in a post that has some relation to the product or service you are going to promote. Another way to carry out affiliate marketing campaign is to write good promotional contents especially dedicated to the item you are promoting. As you have seen, I have written loads of such articles. Most of them are very successful.
In this post, I am going to teach you how to write a good promotional content that will give you high conversions.
1) CAREFULLY LEARN THE PRODUCT YOUR ARE GOING TO PROMOTE
It is necessary to be familiar with the item you are promoting on your website. There are many reasons why you should carefully study the object of your promotion. First of all, if you do not know what you are promoting, you may lose the trust of your readers. Imagine that some of your readers buy a service suggested by you, and he is not satisfied by its quality. He will write a negative feedback regarding your website, and thus, you will lose one of your regular visitors. Protect your reputation. Your rating is more precious than a couple of dollars earned through some of your low-quality affiliate products. Another reason to be acquainted with your product is to fully describe its pros and cons. If you have not used and tested the product you are going to promote, you will never be able to write a good review. These are the main reasons why you should carefully explore your promotional items. Do not start writing a promotional post if you know nothing about your product. You readers will hate you if you do so. Respect your readers!
2) WRITE ABOUT YOUR PERSONAL EXPERIENCE
Do not start your narration directly praising your promotional item. Tell about something that has made you use that product. Why did you buy and use it? Tell your readers about your story. Write about your emotions and conclusions. Narrate your readers about the problem you had. After you’ve done that, write how the product helped you to get rid of that problem. Let people know that the product you are talking about is very useful and helpful.
3) INCLUDE TESTIMONIALS
People tend to believe ratings and testimonials. Therefore, try to include testimonials from the people who have already used the service you are promoting. If your affiliate partner has received some awards, write about them. Explain to people how reliable your affiliate company is. Testimonials are very effective when it comes to building a trust. Companies that have received loads of awards and positive reviews have more chances to be chosen among all other enterprises that offer the same services. Ensure your readers that the company you are promoting is a trustworthy foundation. Testimonials will do all the job for you.
4) INCLUDE HIGH-QUALITY PHOTOS
Usually, we evaluate an object by looking at it. If there is something good-looking, we assume that the item has a good quality. A disgusting look of a product makes us think that the item has a very low-quality. Include good images representing your promotional object in the best appearance.
5) DO NOT RECOMMEND ANYTHING
Your promotional content should not look too promotional. Strive to represent it as a story. It should look like your personal story. Avoid using words like “I recommend”, “I suggest”, “Buy it”, “Use it”. Avoid these phrases. Write about your experience. Say that the item is good. This will be sufficient for the success of your affiliate marketing campaign. Usually, people tend to refuse when somebody recommends or suggests them something. People afraid of being manipulated, and therefore, the thoughts caused by someone’s recommendations or advises look very suspicious.
Affiliate marketing is a pure art. Writing a promotional content requires a good experience and psychological skills. You will have to represent your product in the best way possible. Once you have become professional in affiliate marketing, you will enjoy good results of your hard work.